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Even before the Howe Company was established, our founder George J. Howe was the original Master Coffee Roaster. Mr. Howe opened a tiny grocery store in Grove City, PA in 1917. In an attempt to boost his steady business, he purchased a small coffee roaster and began roasting and selling fresh-ground coffee in the store window. Customers would receive a free pound of Howe’s unique blend when they purchased $10 or more worth of groceries. It wasn’t long before people were traveling from out …